How to generate Social Media images automatically?

As a Community Manager, Social Media Manager or Digital Marketing Expert, you must be creative, come up with new ideas and content, engage with your audience and keep your Social Media channels constantly fed. It takes a lot of time and brain juice to always write quality content.

As if it wasn't enough, 74% of social media marketers use visual assets in their social media marketing. Why do they do that? Because Tweets with images receive 150% more retweets than tweets without images. The same thing happens on LinkedIn.

How to explain this? When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later. With an image, you will have more impact on your audience.

Unfortunately, with all your other tasks you simply don't have the time to create a new image for each and every post on Twitter and LinkedIn. What you need is to find a way to automate the image generation so you could always have quality images with your social media posts.

How to automate image creation on Social Media?

The Social Unicorn offers you an easy way to automate image generation and create visuals directly related to the content you post.

The first step is for you to create one or multiple images that will be used as backgrounds on which we will generate some text. Try to keep the top and left edges of the image empty but feel free to add elements on the right and bottom of the image.

You also need to consider the contrast: since we will be adding some text over the image, use either a very light or a very dark background so you could add either light or black text afterward. See the example below:

Now, you must prepare the text to put over this image. In your Social Unicorn series manager, add text in the column "Text in image". The text you decide to put can be identical to the base you have created or different, the choice is yours.

Before posting your content, the Social Unicorn will select a prefix, a base, a suffix and an image. If a "Text in image" is available, it will automatically add this text over the image selected. The more images you provide, the more variations could be generated.

In the end, you will get something like this:

If you have created 5 images, there are 5 possible variations for each row of content in your series. If you have 5 prefix, 10 bases, 3 suffix and 2 images, it represents a total of 300 combinations, 300 possible posts.

5 x 10 x 3 x 2 = 300

Why will image generation change my life?

Now that you have your Text in image ready and a few images uploaded, everything is automatic.

If you want to create a new image, no need to get your photoshop ready: just add a new element in the series. If you want to create new types of visual, change the colors or the design, no need to modify 50 different pictures! Simply upload a new background and ALL your future images will be impacted.

Image generation will save you hours and hours of work each week, so get started now! Don't forget to check how to customize your auto-generated images.