How to customize images generation?

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Images are essential to Social Media success: tweets with images receive 150% more retweets than others. Automating visual assets is important, but you must keep control over your visual identity.

In a previous post, we discussed how to automate the generation of visual assets. We have identified that it was essential for Social Media Managers and Community Managers to use images in their posts but it was also extremely time consuming and required creativity, things we have in limited supply. A good solution is to automate visual asset generation and turn quotes, tips, ideas, statistics and so on into images.


This approach is very efficient since, once setup, the machine can run on its own and turn text into visual assets automatically. Whenever you add new text, it creates new images. Here is an example of what a standard quote could look like once automatically turned into an image by the Social Unicorn:

Nevertheless, automation should never cost you your identity. It is important that you customize your images to respect your brand identity.

Once you have designed your background with your style, colors and logo, you should customize the text that will appear over it. To do so, click on the gear icon next to "Text in image" to open the customization panel.



Three elements are customizable: color, font and font-size.


Color

The text color is very important and will be the same for all the images within this series, therefore you must make sure that all your images backgrounds are similar. If your images are dark, choose a light color for the text - the goal is to create a good contrast so that the end result is readable.

Font

The Social Unicorn has a few different fonts available for image generation: pick your favorite one that will be used for all images within this series. We recommend that you use Chrome for a better preview.

Font size

You can define the font size from 100% to 190%. To decide the best font size, you should test the longest text you wish to write in the image. Select a font size and save to have a preview of the end result. Check a few examples to make sure it fits as you wish.


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